NATIONAL BUREAU OF ASSISTS
Chris Paul, the NBA's top assister, plays both himself and his fictional twin brother, Cliff Paul, a State Farm Agent. The previous commercials featured the twins, separated at birth, reunited only to discover that they were each born to assist in their respective fields. This year, we see Cliff Paul drafted into the State Farm National Bureau of Assists where he meets other State Farm Agents with NBA "twins".
We teased the campaign with short films airing during NBA games and online, hinting that new players would be added to the State Farm campaign.
We then featured several NBA and WNBA players in their own :30 spots. Each player was playing their alter-ego twin, a famous State Farm Agent, known