To promote the launch of Maybelline's online eyeliner gallery, we partnered with Shantell Martin to create a real life pop-up gallery. Martin, an artist known for her line based artwork, filled the space with art made from Maybelline eyeliners. We then turned the event into content to promote and drive traffic to the digital gallery.
24 HOUR LIP ART
Working with NYC street artist Elle, we created an OOH activation to showcase the 24 hour city proof long wear of SuperStay long-lasting lip color.
Elle's Lip Art was made from SuperStay 24, Maybelline's new long lasting lipstain. To prove SuperStay's lasted on lips for 24 hours, Elle painted her lip art on the NYC sidewalk, where it outlasted 24 hours of NYC street traffic walking all over it.