Shake it Like Dad - Planters Father's Day (2021)

Every dad seems to eat peanuts the same way. They shake them up in their hand and then toss them back. We used this very niche product insight to create the ultimate ode to dads, a Happy Father's Day message from the (un)official snack of dads. 

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We paired this film celebrating the little things dad do with an integrated social lead campaign. We asked people to send in social content of their dad "shaking it like dad" for a chance to win our Planters Father's Day contest. Dads and kids nationwide got in on the celebration. Even Al Roker couldn't resist shaking it on The Today Show.