We celebrated the fantastical side of fantasy football with this Big Mac x NFL Fantasy Football partnership. We created a character, The Fantasy Football Wizard, who embodied Big Mac's Think With Your Mouth mentality. His irreverent sense of whimsical fun gave football fans a respite from the Fantasy Football overthinking they were all sick of. It also turned Big Macs into a game day snack that made funsense.
FOOTBALL FANTASY APP
The Big Mac Football Fantasy app let fans create and share their own football fantasies. It encouraged fans to think with their mouths, a welcome relief from the fantasy football overthink. The wizard showed up all over the internet promoting the program, crashing game day recaps, and sponsored content.
FUNNY OR DIE WEBISODES
We worked with Funny or Die to create a series of digital shorts starring our Big Mac Wizard. In each episode, he brought someone's football fantasy to life. Or at least he tried. The web shorts lived on funny or die and as short form content on multiple partner sites.