DALLAS S2

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Dallas Billboard 2

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PRICE OF SIN

For the launch of Dallas Season 2, we asked fans how much it would take for them to commit Dallas style sins. We broke down the averages by city, gender and relationship status and calculated the nation's true price of sin. Hundreds of thousands of users participated through our online app as well as an interactive billboard in the heart of Times Square.

One Show Interactive - shortlist

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