We worked with Y&R New Zealand and BK to bring the McWhopper Proposal to life. We spent 6 months creating the media strategy, launch plan and social creative that would evolve in real time.
We hosted Y&R, ABPR and Burger King's CMO at Code & Theory on launch day. During the 12-hour war room, we had contingency plans for everything we thought could happen and figured out the rest as we went.
We navigated the day as a team, creating and pushing out responses and social content live as the project evolved.
While McDonald's gave the McWhopper a hard no, five other brands came forward to help create the Peace Day Burger. It was sold on the International Day of Peace to raise funds and awareness for the day.
Grand Prix Cannes Lion
Gold Cannes Lion
One Show, Gold
D&AD Yellow Pencil