Originally from Vancouver, B.C., I’m currently a Group Creative Director at Vayner Media in NYC. I’ve spent my career exploring every way to tell a story, using everything from film to social to tech hacks, to stand-up. I've always been driven to try new things and figure out how they work.
I started out at a small digital agency before a love of comedy writing drew me to focus on more traditional film & TV content. When brands started to move into social media, I spent a few years immersing myself in that world as one of the creative leads on Burger King. We helped establish them as a leading brand on social, eventually working with BK and Y&R NZ to create the McWhopper campaign. McWhopper went on to become the most successful and awarded social campaign of all time.
I've worked on brands including Planters, Casper Mattresses, E*Trade, TNT, Canon, Budweiser, Value City Furniture, Applebee’s, State Farm, Burger King, McDonalds, Scott Toilet Paper, U by Kotex, The NFL, Coach, Maybelline, Kraft, Corn Nuts and YouTube. My work has been recognized by Cannes Lions, D&AD, The One Show, AICP, The Clios and The Webbys. I’m a 2016 Cannes Lions See It Be It alumni, in 2017 I captained Grey’s team at the Cannes Lions Hackathon For Good, and in 2022 I was featured on the AdWeek 100 list.