Planters - A Nutty Holiday (2021)

We wanted to help Planters get the attention of GenX and Millenials leading up to the 2021 holiday season. As people prepared to spend the holidays with family again, we put out social content designed to see what place they saw Planters Peanuts playing in the festivities.

 

The resounding sentiment was that people loved to bring out the Planters Peanuts during the holidays because of their nostalgia factor. Even people who didn't eat them the rest of the year loved bringing them out as part of their family's holiday tradition. We tapped into their Planters core memories with a film that spoke directly to anyone who'd ever experienced a 1980's holiday season with family.